Originally known as Apple Computer, Apple is headquartered in Cupertino, California, with its core business centered on electronic technology products. Apple currently holds a 7.96% share of the global computer market. The Apple II played a pivotal role in driving the personal computer revolution in the 1970s, and the subsequent development of the Macintosh continued into the 1980s. Among its most well-known products are the Apple II, Macintosh computers, iPod digital music players, iTunes music store, and the iPhone phone—recognized across the high-tech industry as innovative and groundbreaking.